JB Mauney Net Worth: Earnings, Career, Salary, Lifestyle & Assets

HappinessLast Updated: May 26, 2025

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James Burton “JB” Mauney, born January 9, 1987, in Charlotte, North Carolina, is widely regarded as one of the greatest professional bull riders in history. Known for his fearless approach and ability to conquer the toughest bulls, Mauney’s career in the Professional Bull Riders (PBR) circuit and beyond has not only earned him a legendary status but also substantial wealth. As of now, his net worth is estimated to be $8 million (Approximately £6 million), built through a combination of prize money, endorsements, coaching, merchandise sales, and strategic investments.

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JB Mauney Career

Mauney’s journey in bull riding began early, shaped by a family immersed in rodeo culture. He started riding sheep at age three and tackled his first bull at 13. By 2005, at age 18, he turned professional, joining the PBR and later the Professional Rodeo Cowboys Association (PRCA) in 2009. His rookie season in 2006 saw him earn $66,616.50 and the PBR Rookie of the Year title. Mauney’s career peaked with PBR World Championship titles in 2013 and 2015, alongside World Finals victories in 2009 and 2013. He became the first bull rider to surpass $7 million in career earnings in November 2016, with total PBR earnings reaching $7,419,475 by the end of his career. His ability to ride notorious bulls like Bushwacker and Asteroid earned him the nickname “Dragonslayer.”

Injuries were a constant challenge, including a lacerated liver at 18, a torn rotator cuff in 2017, and a career-ending neck injury in September 2023 during a PRCA event. Despite these setbacks, Mauney’s resilience kept him at the top. After retiring, he transitioned to coaching, becoming head coach of the Oklahoma Wildcatters in the PBR Team Series in 2024, ensuring continued income and influence in the sport.

JB Mauney Earnings

Mauney’s wealth primarily stems from his bull riding career, with prize money forming the backbone. His career earnings from PBR events alone total over $7.4 million, making him the highest-paid bull rider in history. Key earning highlights include:

2006: $66,616.50 (Rookie season).
2009–2011: Annual earnings ranged from $210,000 to $772,207.
2013: $1.385 million from the PBR World Finals, with a career-high $1.8 million for the year.
2015: $1.19 million from the PBR World Championship, totaling $1.54 million for the year.

Beyond prize money, Mauney capitalized on his fame through endorsements with brands like Monster Energy, YETI, Wrangler, and American Hat Company. These deals, starting notably with Monster Energy in 2013 and YETI in 2015, added significant income, potentially reaching millions annually. Merchandise sales, including t-shirts, hoodies, and hats sold through platforms like Etsy and Rodeo Time, further boosted his earnings. His social media presence, with a large following on Instagram and Facebook, also generates revenue through product advertisements.

Since retiring, Mauney’s coaching role with the Oklahoma Wildcatters provides a lucrative salary, though exact figures are undisclosed. His involvement in business ventures, such as part-ownership of Ultimate Bullfighters (UBF) and investments in livestock (notably purchasing Arctic Assassin, the bull that ended his career), diversifies his income streams.

JB Mauney Lifestyle and Assets

Mauney resides in Stephenville, Texas, with his wife, Samantha Lyne, and their two children, Bella (born 2011) and Jagger Briggs (born 2019). His lifestyle reflects his cowboy roots, with interests in hunting, fishing, and ranching. He owns a ranch in Stephenville, where he keeps livestock, including Arctic Assassin, indicating investments in breeding and rodeo-related ventures. While specific details about his real estate or other assets like vehicles are private, his modest lifestyle suggests careful spending, balancing his high-risk career with family-oriented priorities. Mauney’s charitable activities, including donations and event participation, slightly reduce his net worth but enhance his public image.

Comparison to Other Bull Riders

Mauney’s earnings dwarf those of his peers. Silvano Alves, with $6.7 million, and Jose Vitor Leme, with $6.4 million, trail him in PBR’s all-time money standings. His ability to take on the toughest bulls and secure high-profile endorsements set him apart. Unlike mainstream athletes with guaranteed contracts, bull riders earn based on performance, making Mauney’s consistent success remarkable.

Challenges and Financial Strategy

Bull riding’s physical toll led to significant medical expenses, with injuries like broken ribs, a lacerated liver, and multiple surgeries impacting earnings during recovery periods. Mauney’s short career longevity, typical of the sport, necessitated smart financial planning. His transition to coaching and investments in livestock and real estate reflect a forward-thinking approach to post-retirement stability.

JB Mauney Personal Life

Mauney’s first marriage was to Lexie Wiggly, a licensed esthetician, in 2012. The couple had a daughter, Isabella “Bella” Mauney, born on April 2, 2011. Their marriage ended in divorce in 2015.

In 2017, Mauney married Samantha Lyne, a professional barrel racer and daughter of five-time PRCA world champion cowboy Phil Lyne. Together, they have a son, Jagger Briggs Mauney, born on January 23, 2019.

Beyond the rodeo arena, Mauney enjoys outdoor activities such as hunting and fishing, which allow him to connect with nature and unwind from the pressures of competition.

Mauney’s personal life reflects his commitment to his loved ones and his roots, which have been instrumental in his journey to success.

Legacy and Future Prospects

Mauney’s influence extends beyond earnings. With 32 PBR Premier Series wins, 75 rides scoring 90 points or more, and induction into the Bull Riding Hall of Fame in May 2024, his legacy is secure. His coaching role and media appearances, including documentaries and interviews, ensure continued relevance. Future ventures may include expanding his livestock business or launching a bull riding school, further growing his wealth.