Mat Armstrong, a British YouTuber and automotive enthusiast from Leicester, England, has built a remarkable career by transforming his passion for cars into a thriving digital empire. Known for his engaging content on car restoration and modification, Armstrong has amassed millions of subscribers and significant wealth.
As of Now, his net worth is estimated to be between £2.31 million. This article explores his earnings, career trajectory, salary, lifestyle, and assets.[1]
Mat Armstrong Early Life and Career Beginnings
Born on June 11, 1993, in Leicester, England, Mat Armstrong grew up in a working-class family. His father, Tony Armstrong, a skilled mechanic, introduced him to car repair from a young age, fostering a lifelong passion for automobiles. His parents’ separation during childhood led Mat to take on various jobs, instilling a strong work ethic. Alongside cars, he developed a love for BMX riding, transitioning from football to become a sponsored rider with Madd Gear MGP. He competed internationally, but a shoulder dislocation during the BMX World Championships in Germany forced him to retire from the sport at age 20.
Mat’s early career included part-time jobs at Halfords, Evans Cycles, and his father’s car repair shop, alongside working at Graham Goode Motors and a restaurant. These roles helped him save enough to invest in properties, aiming for passive income to pursue his passions. His YouTube channel, launched on April 7, 2013, initially focused on BMX tricks but shifted to automotive content as his interest in cars took center stage.
Rise to YouTube Stardom
Mat’s transition to a full-time YouTuber in April 2021 marked a turning point. His big break came with a viral video series documenting the rebuild of his girlfriend Hannah Smith’s crashed Audi TT, purchased from insurance for £600. The series showcased his technical skills, storytelling, and relatable personality, resonating with millions. His content evolved to focus on restoring high-performance and luxury cars, including BMWs, Audis, Porsches, Maseratis, and Bentleys, often bought at bargain prices due to damage.
Mat’s main YouTube channel (@matarmstrongbmx) boasts 4.71 million subscribers and over 643 million views across 493 videos. His secondary channel, Mat Armstrong MK2, has 1.5 million subscribers and 250 million views. Notable projects include rebuilding a Bentley Continental GT bought for £10,000 during the COVID-19 lockdown and Marcus Rashford’s wrecked Rolls-Royce Wraith, purchased for £184,000 and restored at a cost of £324,000. These videos, averaging millions of views, have cemented his status as a leading automotive influencer.[2]
Earnings and Income Sources
Mat Armstrong’s net worth of £2.31 million stems from diverse revenue streams, primarily driven by his YouTube success and related ventures.
- YouTube Ad Revenue: With 8.8 million monthly views, Mat earns an estimated £2,310 to £5,390 per 1,000 views, translating to £27,027 to £63,063 monthly or £324,324 to £756,756 annually. Premium automotive advertisers may push earnings toward the higher end, potentially £730,730 per year from ads alone. His secondary channel generates an additional £2,310 daily based on 400,000 daily views.
- Sponsorships and Brand Deals: Mat collaborates with car-related brands (e.g., detailing products, tool manufacturers, auto parts retailers), earning significant income through paid promotions and product placements. These deals vary but contribute substantially, with estimates suggesting £350,500 to £448,800 annually across platforms.
- Merchandise Sales: Mat sells branded apparel (hoodies, shirts, hats) and automotive gear, often selling out quickly due to his loyal fanbase. Merch shipped to over 200 countries adds a steady revenue stream, though exact figures are unavailable.
- Car Raffles and Flips: Mat buys, restores, and sometimes raffles or sells cars, such as a Porsche 718 Cayman S bought for £18,500 and restored to a value exceeding £134,000. These ventures yield profits, though costs like the £324,000 Rolls-Royce rebuild can offset gains.
- Social Media: With 305,000 Instagram followers and 402,000 on Facebook, Mat earns from sponsored posts, though YouTube remains his primary platform.
In 2023, his annual YouTube earnings were estimated at £77,000 to £92,400, but growth in subscribers and views has significantly increased this to £324,324 to £951,000 by 2025. Combined with sponsorships, merchandise, and car-related ventures, his total annual income is estimated at £3.38 million to £4.31 million.
Mat Armstrong Lifestyle
Mat Armstrong’s lifestyle reflects his passions for cars, adventure, and content creation. Residing in Leicester, he shares a home with his girlfriend, Hannah Smith, a fellow YouTuber and former BMX enthusiast. His garage doubles as a workshop and creative studio, where he films projects with his pet dog, Kevin, often featured in videos. Mat’s love for travel is evident in road trips, such as driving a restored Bentley to Monaco, and his international BMX competitions in Germany, France, and Dubai.
Unlike some influencers, Mat reinvests much of his income into his business, funding car purchases, tools, and production costs. His practical approach self-taught mechanics, no formal training keeps expenses manageable, though high-cost projects like the Rolls-Royce rebuild highlight risks. He owns multiple properties, including four houses, likely worth millions, contributing to his wealth. Mat’s financial strategy includes diversifying income through merchandise, sponsorships, and real estate, ensuring long-term stability.
Mat Armstrong Assets
Mat Armstrong’s assets are a significant component of his net worth:
- Real Estate: He owns four upscale homes, acquired through strategic purchases and renovations, valued in the millions.
- Cars: Mat frequently buys and sells vehicles, including a Porsche 718 Cayman S (£18,500 purchase, restored to £134,000+), a Porsche 911 GT3 (£123,200), and a Mercedes-Benz AMG A45. His car collection fluctuates due to his business model of restoring and selling.
- Equipment and Studio: His Leicester garage, equipped with tools and filming gear, supports his content creation, valued at tens of thousands of pounds.
- Merchandise Inventory: Branded apparel and gear represent a growing asset base.
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Mat Armstrong Career
Mat’s journey from BMX rider to automotive YouTuber highlights his adaptability and entrepreneurial spirit. Key achievements include:
- Growing his main channel to 4.71 million subscribers and 643 million views.
- Viral projects like the Bentley Continental GT and Marcus Rashford’s Rolls-Royce, each garnering millions of views.
- Gifting his father a rebuilt Ferrari in 2024, a personal milestone.
- Managing multiple channels (Mat Armstrong MK2, Mat Armstrong Shorts, Mat Armstrong ES) with millions of additional views.
Looking ahead, Mat’s focus on high-profile restorations and expanding brand partnerships positions him for continued growth. His net worth could reach £5 million by 2027 if subscriber growth and sponsorships persist.
FAQs
What is Mat Armstrong’s net worth in 2025?
Estimated at £770,000 to £2.31 million.
How does Mat Armstrong earn his income?
Through YouTube ad revenue (£324,324–£951,000), sponsorships, merchandise, and car raffles/flips.
What are Mat Armstrong’s major assets?
Four upscale homes, a fluctuating car collection (e.g., Porsche 718 Cayman S, Mercedes-Benz AMG A45), and a Leicester garage/studio.
What cars has Mat Armstrong restored?
Notable projects include a Bentley Continental GT, Marcus Rashford’s Rolls-Royce Wraith, Porsche 911 GT3, and Audi TT.
Who is Mat Armstrong’s girlfriend?
Hannah Smith, a content creator and former BMX enthusiast.
How did Mat Armstrong start his career?
He began as a BMX rider, transitioned to YouTube with BMX content in 2013, and shifted to car restoration after a shoulder injury ended his BMX career.
Where does Mat Armstrong live?
Leicester, England, where he operates his garage and films content.
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